With a rich professional journey spanning over 15 years, I've honed my expertise in the diverse realms of SaaS, e-commerce, travel tech, big data, machine learning & AI, agency, and enterprise environments. As a dedicated UX hiring manager for over 8 years, I've had the privilege of shaping exceptional teams in both agency and client-side settings. I am currently a Sr Lead Product Designer/UX Manager at mParticle.
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<img src="/icons/calendar-day_gray.svg" alt="/icons/calendar-day_gray.svg" width="40px" /> Interested in 1-1 private coaching, but want to know more? Send me a message and we can review to determine the best type of support you need.
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If you're seeking transformative guidance in the realms of Whiteboarding, UX Portfolios, and resume creation, I'm here to empower you. Let's collaborate to elevate your approach, highlight your skills and strengths, and get that role you have been working your butt off for.
<aside> <img src="/icons/arrow-right-basic_gray.svg" alt="/icons/arrow-right-basic_gray.svg" width="40px" /> PRIVATE 1:1 COACHING Learn more →
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<aside> <img src="/icons/arrow-right-basic_gray.svg" alt="/icons/arrow-right-basic_gray.svg" width="40px" /> 90 MINUTES 1:1 UX INTERVIEW WHITEBOARDING COACHING Learn more →
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<aside> <img src="/icons/arrow-right-basic_gray.svg" alt="/icons/arrow-right-basic_gray.svg" width="40px" /> Not quite ready for 1-1 sessions? Join my Patreon to get your questions answered during one of my upcoming live streams!
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<aside> <img src="/icons/drafts_gray.svg" alt="/icons/drafts_gray.svg" width="40px" /> Design Strategy
My approach revolves around a symbiotic relationship with executives, stakeholders, and product management. I specialize in identifying and prioritizing initiatives that are firmly rooted in data, user research, exploratory workshops, design sprints, usability testing, customer feedback, and the overarching vision of the business. My North Star is to drive progress in three key areas: Growth, Experience, and Impact.
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<aside> <img src="/icons/paste_gray.svg" alt="/icons/paste_gray.svg" width="40px" /> Research
A champion in leading design and UX teams, I possess hands-on experience in employing mixed research methodologies. My expertise includes analyzing quantitative data from analytics, customer support, and AM teams. I conduct surveys and interviews, transforming insights into actionable design strategies that not only meet business objectives but also exceed user needs and expectations, ultimately maximizing ROI.
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<aside> <img src="/icons/color-palette_gray.svg" alt="/icons/color-palette_gray.svg" width="40px" /> Design
My design expertise is multifaceted, encompassing everything from guiding illuminating discovery workshops and crafting meticulous service blueprints to sculpting user flows, journey maps, personas, information architectures, wireframes, and interactive prototypes. I champion usability testing, A/B testing, and comprehensive data plans to track UX metrics, ensuring designs are rigorously validated. Moreover, I have a keen eye for leading UI, branding, and content strategy efforts, with an unwavering focus on enhancing brand identity. I've pioneered the creation and management of multiple scalable Design Systems for enterprises and startups.
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<aside> <img src="/icons/meeting_gray.svg" alt="/icons/meeting_gray.svg" width="40px" /> Design Management
I possess a wealth of experience in building and leading product design teams within startups and agencies. I have mentored internal design teams, comprising UX/UI designers, project managers, and front-end developers. Additionally, I have expertly managed relationships with external agencies and freelancers. My track record showcases a demonstrated ability to develop customized design pipelines and frameworks, enhancing transparency and fostering collaboration throughout the PDLC.
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<aside> <img src="/icons/whistle_gray.svg" alt="/icons/whistle_gray.svg" width="40px" /> Coaching Experience
For more than 2 years, I've been passionately involved in professional coaching and mentoring, guiding designers at various stages of their careers, from enthusiastic beginners to seasoned leaders. My mission is to empower individuals to unlock their full potential and thrive in the intricate world of UX design.
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<aside> <img src="/icons/stars_gray.svg" alt="/icons/stars_gray.svg" width="40px" /> I greatly appreciated your patience with me and my lack of experience! You helped me with understanding how to combine storytelling and design concepts, always helping to guide me and push me to challenge my thinking and broaden my perspectives. Specifically, you helped me learn how to think critically about the 'why' in different situations and why something might be needed or not. – Perri C.
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<aside> <img src="/icons/stars_gray.svg" alt="/icons/stars_gray.svg" width="40px" /> I appreciated your "real-life" feedback and pushed me to think differently as well. I knew that I would always receive thoughtful feedback that would in the end make me a stronger UX candidate and I am forever grateful! You pushed me and I really appreciate that so much. Thank you times a million for your time and energy. – Megan M.
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<aside> <img src="/icons/stars_gray.svg" alt="/icons/stars_gray.svg" width="40px" /> You adapted with the conversation and also engaged in topics that weren't UX related. It made the experience more enjoyable and human centered… So I appreciated that. :) – Jessica H.
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<aside> <img src="/icons/mail_gray.svg" alt="/icons/mail_gray.svg" width="40px" /> If you have any questions, comments or concerns regarding the sessions, please don’t hesitate to reach out.
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1 on 1 UX/Product Design Private Coaching